PayPal launches Pay in 30 Days, giving millions of UK shoppers the freedom to buy today and pay later - with no fees and no interest
Pay in 30 Days brings greater payment flexibility and the trust of PayPal together, letting eligible customers shop today and pay the full amount up to 30 days later
LONDON, 14 July 2026: PayPal, the UK’s most trusted Buy Now, Pay Later (BNPL) provider, today launches Pay in 30 Days, giving eligible British customers more choice and flexibility for online purchases made using PayPal. Available to eligible customers within PayPal’s nearly 30 million customers base in the UK, Pay in 30 Days lets shoppers complete a purchase today and pay the full amount up to 30 days later – with no interest, no sign-up fees and no additional charges1.
The launch complements PayPal’s existing Pay in 3 credit product, which allows customers to split a purchase into 3 payments, one at checkout and two over the next two months, and responds to growing demand from UK consumers for more flexible, transparent ways to pay. With BNPL a category2 being embraced by UK shoppers, from spreading the cost of a considered purchase to simply staying on top of planned spending, PayPal is expanding its range of payment options to meet customers where they are. Pay in 30 Days brings a straightforward experience to a market that has too often been defined by complexity and fine print.
Pay in 30 Days is built for real life. Whether it's choosing a new outfit ahead of a summer wedding or buying a birthday gift ahead of schedule. When making an eligible purchase between £1 and £900, customers simply select Pay in 30 Days at checkout, complete their purchase, and have up to 30 days to pay the full amount. This greater control of when the payment is made in the 30-day window means that customers can align it with their pay day, or another day when their other bills are paid. Everything is managed in one place through PayPal, with no separate app, no new account and no surprises. Customers enrolled in PayPal+ can also earn PayPal+ Points3 when using Pay in 30 Days.
For merchants, Pay in 30 Days provides another way to give customers flexibility at checkout without adding complexity. New PayPal research4 among 1,000 UK business owners and senior representatives who offer BNPL found that meeting the growing range of customer payment preferences is a key competitive priority. Nearly two-thirds (64%) say that customer trust in their BNPL provider matters the most, while half (50%) say offering a broad range of payment options at checkout directly supports conversion. Pay in 30 Days slots into the existing PayPal checkout experience – no new integration required.
Tamer El-Emary, General Manager UK at PayPal, said: “British customers are smart. They want the flexibility to pay on their terms – but they’re also more discerning than ever about who they trust with their money. We’ve seen that in how our customers use PayPal, and our BNPL product offering, including both Pay in 3 and now Pay in 30 Days is our response: genuine flexibility, zero fees, and the reassurance of a brand that’s been part of UK shopping for over two decades.
As BNPL becomes regulated by the FCA, and continues to grow in the UK, the bar for trust and transparency will only rise – and we think that’s a good thing. For businesses, it means customers will increasingly gravitate toward payment options from names they recognise. PayPal’s Pay in 30 Days gives merchants a way to meet that demand, backed by a checkout experience their customers already know and trust.”
Pay in 30 Days expands PayPal’s growing portfolio of flexible payment options, giving customers greater choice and control over how and when they pay through a single, trusted PayPal experience.
About PayPal
PayPal has been revolutionising commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalised, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit paypal.com, about.pypl.com and investor.pypl.com.
Media Contact
PayPal: UKmedia@paypal.com
1 Credit agreement. Consider if affordable and impact on other borrowing. Subject to status. 18+ Terms apply.
2 Usage of BNPL services increased as 25 per cent of UK adults used BNPL at least once during the year.
UK Finance, BNPL trends in the UK: growth, usage and regulatory challenges, November 2025.
3 Rewards earned as points through PayPal+. Enrolment required. Eligible purchases only. T&Cs apply.
4 Research conducted by Censuswide on behalf of PayPal among 1,000 SMB and large enterprise owners and representatives (aged 25+) targeting senior managers who offer BNPL in companies with 10 or more employees between 12 June and 22 June