Are you meeting mobile expectations?
Are you meeting your customers’ expectations for mobile commerce?
Two thirds of people now use their phones to access the internet.
In just 2 years’ time (by 2020), two thirds of all UK ecommerce purchases will be made on mobile. That’s worth a colossal £43 billion.
In 2017, UK mobile commerce was already worth £27 billion and nearly doubled in the second half of the year.
But…
Only 3 in 10 UK small businesses have a website that adapts itself to the needs of smartphone users.
And, even as shoppers grow increasingly impatient with websites that are fiddly, slow or appear insecure, only one third of small businesses that offer online payments review their payment methods annually.
These are just some of the findings in our Mobile Commerce report. Overall, the report points to a widening gap between what online shoppers want and what the UK’s small businesses are offering.
The key message for business is: don’t miss the mobile boom.
Customer preferences are changing faster than you may think and a few small changes may be all you need to bridge the expectation gap.
“Encouraging our team to browse and test the site on their mobile devices, the same way our users do, has been a great exercise. … It’s hard to keep up with everything. PayPal give us peace of mind from a development perspective that they are up to date with fast and ever-changing mobile technology which takes a bit of pressure off us.” – Zak Edwards, founder and MD of
Prezzybox.com.
PayPal Stories Staff