With 400 high street shops and an active presence on Facebook, Instagram and Twitter,
TheWorks.co.uk has become part of our everyday.
The retailer – which sells toys, games, crafts, stationery and more books than WH Smith – aims to engage its customers wherever and however they want to shop.
As multi-channel director Simon Joseph says, “We want to be wherever our customers are.”
This merging of the online and offline shopping experience is central to The Works’ strategy, and that’s why, when you visit a high street store, the first thing you see is their sign: TheWorks.co.uk.
“We are one of the only multi-channel retailers globally that uses its domain name as its brand-name,” Simon explains.
It also explains the importance of the firm’s impressive Click-and-Collect service: “While we were not first to market, I’d argue that we’re one of the best. If we don’t have a product in-store, we will ship it there within 24 hours.”
The commitment to seamless service may also explain why TheWorks.co.uk chose PayPal Express Checkout Shortcut and PayPal One Touch™ to improve its online checkout experience.
The move was popular with customers (PayPal’s share of checkout increased from 45% to 52%, more than half) and good for business, too: average spend grew by 5% and sales conversion increased by one percentage point
That all equates to a lot more fidget spinners sold.
To read the full case study with The Works,
click here.