PayPal Stories Archive

How to sell like Christmas all year round
How was your Christmas?
 
For most sellers, Christmas is a busy time. Between one fifth and one third of UK retail sales occur in the lead up to the festive season.
 
Imagine achieving that every month.
 
Success in selling is often about three things:
  • Connecting with the customer
  • Giving them a reason to buy
  • Making it easy to buy from you
 
That might look easier at Christmas – after all, shoppers are very focused on their reason to buy – but the things that help you succeed in the festive season can be applied all the year round.
 
We’ve written our new guide, How to sell like Christmas all year round to help you enjoy Christmas-level sales, every month of the year. It’s packed with tips, sources of further information and the voice of experience from other online sellers in different fields.
 
Here’s just a taste:
“We knew the site had to work well for mobiles. We had the images placed side-by-side, so that users didn’t have to scroll constantly.”
Victoria Molyneux, Founder, Want That Trend
 
“[Facebook] was more like support group for eyelash technicians, but people would post pictures and we could use some of those in the magazine. It was a great way to get a huge community all in one place.” Louise Prunty, Founder, Lash Inc.
 
“When you start out, you rarely have any money, so I adopted a strategy of picking a country and allocating just £1 per day for search engine optimisation. When I got my money back, I would increase the investment and pick another country.”
Wayne Bower, Managing Director, Jedi Robe
 
While your competitors are still in their post-Christmas doze, why not download it, have a read and get ahead.
Click here for a copy of How to sell like Christmas all year round. 
 

PayPal Stories Staff 

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