MissPap was created “to give everybody an experience to feel like a million dollars, to feel like a celebrity and be dressed in an outfit worthy of being papped.”

 

Safe from prying paparazzi – but under our camera’s watchful eye – owner Ashley Ali tells us, “We provide styles off the catwalk and celebrity-inspired fashions for the 16-24 year-old demographic who want a fast fashion item.”

 

Today, the brand is even a favourite of celebrities like Dani Dyer and Gabby Allen. Other stars, including Megan McKenna, Ferne McCann and Olivia Buckland have even designed collections for Ashley’s label.

 

Speed to market is critical for MissPap to meet its customers’ expectations and, as Head of Ecommerce Matt Elliott explains, "We're very proud that we can bring in a product, having spotted a trend in the morning, and have it sold to the customer in the afternoon."

 

To achieve that turnaround, every step of MissPap’s operations must be as slick and efficient as possible. The team uses its Instagram and WhatsApp channels to quickly learn what’s trending and every step of the process, from trend-spotting through buying, promoting, selling and despatch, is managed in-house.

“The only part that we don’t do,” says Ashley, “is manufacturing … yet.”

 

To fund this fastest of fast fashion, MissPap uses PayPal Working Capital.

 

“PayPal Working Capital has enabled us to grow the business unbelievably,” CEO John Quinn tells us, “We've used it about 35 times now and it's so easy to apply for. With anybody else it will take 10 weeks.”

PayPal Working Capital gives MissPap the agility to move quickly, buying whatever is needed to grow the business, from stock to tech. And, as John says, "PayPal Working Capital gives us the ability to go and negotiate with the likes of DHL."

 

PayPal is also central to the customer-side.

 

“Consumer confidence is one of the biggest things you need to drive in online business to get good conversion,” says Ashley. “Having a brand like PayPal behind you, which is well-known and well-established within online trade – everyone knows about PayPal and they've got an account – has definitely helped with conversion optimisation.”

 

And, for Matt’s ecommerce operations: “The final piece of the jigsaw is the checkout process which we know a customer is increasingly keen to transact quickly. We have to move away from only offering traditional debit and credit card payment options, where a customer has to enter however many – 14, 16 digits. Something like PayPal is really important to offer that speedy checkout option.”

 

Importantly, Ashley adds, “All our 16-24 year demographic has PayPal, more so than maybe even a debit card or a bank card.”

 

MissPap has grown dramatically since its online launch, but, this is just the beginning:

 

“The ambition is global domination,” Ashley says, only half-joking. “We have a road map of where we want to be and where we want to go. It's going to cost a lot of money so were going to need some more PayPal Working Capital to fund that and help us on the way.”

 

Learn more about MissPap in our paparazzi-free video: