The past decade has seen the popularity of Esports skyrocket throughout Europe and the rest of the world. Audience numbers are rapidly rising for Esports Enthusiasts and Occasional Viewers alike, and just like in the wider games market, this engagement is translating into increased revenues.
The report, based on research conducted by PayPal and Newzoo, explores the Esports ecosystem in Europe. The research was conducted in the United Kingdom, Germany, France, Belgium, the Netherlands, Spain, Italy, Norway, Finland, and Sweden, examining topics ranging from viewing behaviour to spending.
As Esports continues to innovate ways to engage audiences (and monetize them with services and products they love), the already invaluable opportunity is only growing more valuable. While Esports has faced some challenges due to the pandemic, both the demand and supply of Esports content is bigger than ever before.
Many brands can increase their marketing muscle, direct revenues, and more by paying attention to and leveraging this exciting market and its engaged, ever growing audience.
Click Here to Download Report on Esports in Europe 2020
Click to download European Esports: Digital Goods and Payment Consumer Behaviour
Sign up to receive the latest news to your email.