At
PayPal, we’re building solutions for global commerce to help our millions of global consumers and businesses seamlessly connect across all contexts. Today, we’re beginning to roll out two new products for our business customers in the UK:
PayPal Checkout and
PayPal Marketing Solutions.
PayPal Checkout reduces the number of clicks or taps along the path to purchase, and has been shown to drive the highest conversion rates across the industry. A recent
comScore study in the US found that PayPal Checkout converted at 88.7 percent during checkout - 82 percent higher than a checkout without PayPal.1
PayPal Checkout includes powerful conversion drivers like
One Touch, which enables consumers to check out across millions of businesses without having to enter usernames, passwords, or payment information, once they’ve opted-in. Through One Touch Acquisition, another feature of PayPal Checkout, shoppers can create accounts and set up payments with a business without having to type in all of their information, which is designed to help increase registration, conversion and repeat purchases.
As always, PayPal Checkout includes features like
Buyer and Seller Protection on eligible purchases, the ability to sell across borders, and enables customers to complete a purchase directly on a business’s website.
Businesses that have integrated with PayPal Checkout can also enable
PayPal Marketing Solutions, to better understand their customers and help drive sales. Shopper Insights is one such solution that gives businesses aggregated and anonymous insights into PayPal shoppers visiting their site.
Until now, only the very largest ecommerce companies had access to tools like this, but as part of our mission to democratize access to powerful commerce tools, we’re now enabling this for businesses of all sizes around the world. We are constantly working to build the tools that will help businesses of all sizes enable better experiences for their customers so they can more effectively compete, in turn, fostering a vibrant and thriving retail ecosystem. Learn more about
PayPal Checkout and
PayPal Marketing Solutions, and
get started here.
1Source: comScore Online Payment Type: Conversion Analysis, Q4 2017. Analysed shopping behaviour at 20 large merchant sites across categories, utilising its 1 million US consumer panel. “PayPal Checkout” includes PayPal Express Checkout, PayPal One Touch and the PayPal Mark. Checkout conversion is measured from the point when a consumer selects a payment type to completion of purchase within the same browsing session.