Selling on social with PayPal: A safe, simple and convenient way to sell products online

As lockdown measures begin to ease gradually in the UK and shops begin to reopen, some small business owners may still have reservations about returning to the shop floor. At PayPal, we remain committed to helping small businesses navigate the difficulties of the tough economic landscape we are currently living through.

PayPal’s Sell on Social site offers small business owners a safe, simple and convenient way to sell products online whilst also providing consumers with an easy, attractive shopping experience.

In November 2019, PayPal research revealed that 8.4[1] million British consumers already shop via social media, with Instagram and Facebook being among the most popular platforms. One fifth of those shopping on social media do so weekly, offering a growing pool of potential sales for small business owners to tap into.

With concerns around security growing in this current climate, offering secure, recognisable and mobile-friendly payment options like PayPal is key to securing consumer confidence.

Selling on social with PayPal has never been simpler or more secure. There are no website or integration delays and customers don’t need a PayPal account to pay – just a credit or debit card.

Get started selling on social by following the simple step-by-step guide below:

  1. Sign up for a PayPal business account or login if you already have one
  2. Click ‘App Centre’ in the quick links section
  3. Click ‘View all’ in the Accept payments section
  4. Click ‘PayPal buttons’ and then ‘get started’
  5. Click ‘Sell on social’
  6. Provide details and a description of your product
  7. Click the ‘Create button’

If you need help at any point, please visit our PayPal Help Centre.



[1] Research conducted by Ipsos on behalf of PayPal between 23.07.19 - 25.08.19. Ipsos interviewed a quota sample of c.2000 (22,000 in total) consumers (aged 18-74) who owned or used a smartphone and c. 300-500 (4602 in total) Business influencers or decision makers who sell or take payments online to Consumers (and businesses) in each of 11 countries (UK, France, Germany, Italy, Spain, Australia, India, Japan, USA, Mexico and Brazil). Extrapolation based on Office for National Statistics: Projected UK adult population for 2018, 8 June 2018:

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