Report: How We Shop – Winning The Digital-First Shopper
Learn how the demand for digital-first shopping and payment experiences has changed among consumers of various demographic groups since the COVID-19 pandemic began and whether they plan to maintain the digital shopping habits once the pandemic is over.
Key Findings:
  • 76 percent: Share of consumers in large cities who have shifted from shopping for groceries in-store to online since the pandemic began and who also plan to keep doing so after the pandemic has subsided
  • 63 percent: Portion of millennial shoppers who have used digital wallets to make purchases during the last three months
  • 60 percent: Share of consumers who would be more willing to shop with brick-and-mortar merchants if they offered digital in-store payment options

Download the report for more information.

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